ABA BMX And NBC Universal Sports
Lacks - Only Targets A Small Audience
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Gene`s BMX News ( Commentary Quote ) -- 05/12/2009 Back on Janaury 21st, 2009 the ABA BMX and NBC Universal Sports announced an exclusive four year agreement to televise ABA bmx events and the 2009 UCI Continental events. On May 12th, 2009 the ABA BMX announced the TV airdates and times. I guess that is a cool thing, or is it? In most towns in the USA the NBC Universal sports TV channel is an add on paid TV channel to most TV line ups. So unless the everyday family has the extra money to add the NBC Universal Sports TV channel on to there day to day TV line up in there homes, this will only target a small audience. Money is tight in most homes across America today and to add a new TV channel to the TV cable bill that is already to high is asking a lot of people. Most people today do not have the extra money to add on this TV channel. I could see if NBC Universal was to air the BMX racing events via on its basic NBC TV channels across America so everyone in the general public out side of the BMX community would see the BMX racing events, that there may be lots of gain on new BMX racers for the sport of BMX racing. But on a TV channel with a small audience? The gain may be lack. So I wonder just how does this ABA BMX and NBC Universal Sports TV channel deal help gain any new or more BMX racers for the ABA BMX? Yes, as a BMX racer it is always cool to see your self or friends in the press. But as a BMX racer, most already know what BMX racing is and how fun it can be. So just where is there any gain of new BMX racers to be by showing BMX racing events on a TV channel that is not in most homes across America. The sport of BMX racing could see a big gain in new BMX racers if the NBC Universal and the ABA BMX would make some kind of a deal by airing the BMX races on the world wide web. NBC Universal owns one of the biggest and hottest movie and TV show internet web sites today, its called Hulu.com The web site does attract young and old - youth, teens and adults. It has a big audience. Showing the BMX racing events on the web, it could attract lots more interest for the sport of BMX racing. Watching TV and movies on the web is a hot thing right now with most people that surf the web. So why not offer people some BMX racing aswell. The audience could be big with a gain of new BMXers. This could also offer people the opportunity to not have to jump hoops to add a new TV channel to the TV cable bill and showing BMX racing in most homes, public librarys, schools, and work places across America. The gain could be big. ***** Gene`s BMX ***** All Things Northwest in BMX! http://www.genesbmx.com |
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 05/25/2009 - Cycling BMX - 7:00 PM Original - ABA Sooner Nationals. 05/26/2009 - Cycling BMX - 3:30 PM Repeat - ABA Sooner Nationals. 05/31/2009 - Cycling BMX - 6:00 PM Repeat - ABA Sooner Nationals. 06/01/2009 - Cycling BMX - 7:00 PM Original - ABA Southern California Nationals. 06/02/2009 - Cycling BMX - 12:00 PM Repeat - ABA Southern California Nationals. 06/07/2009 - Cycling BMX - 6:00 PM Repeat - ABA Southern California Nationals. 06/08/2009 - Cycling BMX - 7:00 PM Original - ABA Gator Nationals. 06/09/2009 - Cycling BMX - 12:00 PM Repeat - ABA Gator Nationals. 06/14/2009 - Cycling BMX - 6:00 PM Repeat - ABA Gator Nationals. 06/15/2009 - Cycling BMX - 7:00 PM Original - ABA Winter Nationals. 06/16/2009 - Cycling BMX - 12:00 PM Repeat - ABA Winter Nationals. 06/21/2009 - Cycling BMX - 6:00 PM Repeat - ABA Winter Nationals. 06/22/2009 - Cycling BMX - 7:00 PM Original - ABA Super Nationals #1. 06/23/2009 - Cycling BMX - 12:00 PM Repeat - ABA Super Nationals #1. 06/28/2009 - Cycling BMX - 6:00 PM Repeat - ABA Super Nationals #1. 06/29/2009 - Cycling BMX - 7:00 PM Original - ABA Super Nationals #2. 06/30/2009 - Cycling BMX - 12:00 PM Repeat - ABA Super Nationals #2. 07/05/2009 - Cycling BMX - 6:00 PM Repeat - ABA Super Nationals #2. 07/06/2009 - Cycling BMX - 7:00 PM Original - ABA Super Nationals #3. 07/07/2009 - Cycling BMX - 12:00 PM Repeat - ABA Super Nationals #3. 07/12/2009 - Cycling BMX - 6:00 PM Repeat - ABA Super Nationals #3. 07/13/2009 - Cycling BMX - 7:00 PM Original - ABA First State Nationals. 07/14/2009 - Cycling BMX - 12:00 PM Repeat - ABA First State Nationals. 07/19/2009 - Cycling BMX - 3:30 PM Repeat - ABA First State Nationals. 07/20/2009 - Cycling BMX - 7:00 PM Original - ABA Mid West Nationals. 07/21/2009 - Cycling BMX - 11:00 AM Repeat - ABA Mid West Nationals. 07/26/2009 - Cycling BMX - 6:30 PM Repeat - ABA Mid West Nationals. |
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 The American Bicycle Association and NBC Universal Sports are proud to announce an exclusive four year agreement to televise ABA events and the 2009 UCI Continental events. The ABA is experiencing steady growth in membership and will continue growing and building upon the great success of BMX racing`s 2008 Olympic debut. The ABA and NBC Universal Sports will deliver over 20 hours of programming per year for the next four years to an ever growing NBC Universal Sports audience of over 40 million homes. With BMX emerging as the newest Olympic action sport in 2008, and with the Americans claiming three of the first six BMX Olympic medals ever awarded, the ABA is poised for tremendous growth leading up to the 2012 Olympics in London. The televised race series will focus on the UCI events to be hosted at the following ABA National events: *ABA Sooner Nationals, Guthrie, OK January 22-24, 2009 *ABA Southern California Nationals, Lake Perris, CA February 6-8, 2009 *ABA Gator Nationals, Oldsmar, FL February 20-22, 2009 *ABA Winter Nationals, Phoenix, AZ March 6-8, 2009 *ABA Super Nationals, Desoto, TX March 20, 2009 *USAC National Championships, Desoto, TX March 21, 2009 *ABA Super Nationals, Desoto, TX March 22, 2009 *ABA First State nationals, Milford, DE June 12-14, 2009 *ABA Mid West Nationals, Rockford, IL June 19-21, 2009 It has been a pleasure to work with BA and the rest of the ABA staff on the organization and execution of the 2009 UCI event calendar, said Steve Johnson, CEO of USA Cycling. These events represent the top level of international BMX racing in America and are a critical link in our athlete development pipeline. USA Cycling is very pleased to be involved with such a progressive organization to bring international-level BMX racing to the United States. The ABA has been dedicated to the sport of BMX racing for more than 32 years, and has a clear vision of the future. With this type of exposure for BMX racing in America, Im confident that the ABA will continue to assist in the development of world-class athletes who eventually represent the United States in international competition around the globe. We are very excited to expose the sport of BMX racing to NBC Universal`s 40 million homes, this agreement will continue to fuel the growth we have experienced since Beijing, said B.A. Anderson, American Bicycle Associations Chief Executive Officer. The ABA has dedicated over 32 years to BMX racing and now that we are an Olympic sport we have a responsibility to our members and the country to make sure that our athletes are the best in the world, Anderson added. The ABA is also pleased announce that Hyper Bicycles has signed on as Title Sponsor of the first UCI Continental event to take place this weekend in Guthrie, OK. Exposure is key for growing our sport, said Clay Goldsmid, owner of Hyper Bicycles. Getting the thrills and spills of BMX racing into the living rooms of America is a very exciting prospect. We think this could be a monumental step for the future of BMX. Were excited to have this opportunity to team-up with the ABA and NBC Universal Sports to be a part of it, Goldsmid continued. On the heels of such an amazing debut for BMX Racing in the 2008 Olympic Games, I am so grateful that ABA BMX, along with NBC, will be allowing many more kids and parents to witness what an all-around great sport BMX Racing is, stated Hyper Bicycles 2008 Olympic Bronze Medalist Donny Robinson. As a racer, what more can I ask for than a four year televised series? This is unprecedented in BMX Racing and will allow the public to be involved and follow all the pressure-filled qualifications leading up to the London 2012 Games. About the American Bicycle Association ABA (American Bicycle Association), formed in 1977 and headquartered in Chandler, Arizona is The Sanctioning Body of BMX. The ABA organizes BMX racing for boys, girls and adults, nationwide and Canada. With 60,000 active members, 274 racing facilities and a 27 event-national race schedule; ABA is the largest promoter of action sports. For additional press information about ABA, the sport of BMX, To find races in your area or view the national event schedule, visit - www.ababmx.com |
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***** Gene`s BMX *****
All Things Northwest in BMX!
http://www.genesbmx.com